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What is Content Creation?
Many of us do not understand the meaning of content creation. So in this lecture, we have to understand what content creation means.
It is good we do this so that many will choose their contents on time.
Content creation refers to the generation and distribution of new, valuable, and relevant digital content intended for a specific audience. It is simply when you produce useful contents or information for public consumption. These can be in many forms, including:
1. Written content:
– Blogs
– Articles
– Posts on social networks
– E-books
– Whitepapers
– Video or podcast scripts
2. Visual content:
– Pictures
– Infographics
– Films
– Animation
– Slide show presentations
3. Audio content:
– Podcasts
– Any audio content
4. Multimedia content:
– Webinars
– Broadcasting live events
– Interactive content such as a quiz or a poll
The primary purpose of the content creation process is to offer value or information and to entertain the particular audience, which would enhance the visibility or recognition of any brand and, as a result, increase the number of conversions, be they sales, leads, or subscriptions. With the things I listed, you can decide on what type of content you would be producing.
To be able to create content, it is important to do the research to identify the audience, their needs and pain points, and craft the content that they will find useful.
In addition, it also entails developing a comprehensive content plan, doing keyword discovery and content optimization for search engines as well as social networks, and regular content publication and marketing to acquire a strong tenacious following. But this one is more of those who are advanced in the learning process.
Facebook and Youtube offer several ways to engage viewers through video, browse our list of 20 ideas.
1. How-to videos – This is a great opportunity to teach your audience a new skill or technique.
2. Product uses – People like to see your products in action so why not show them.
3. Videos showing staff at work – This builds rapport with your audience.
4. Talks with industry players – Easily conducted and adds value to visitors.
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5. Interesting questions and answers – Show how often people ask the same questions.
6. Satisfied customer stories – Get customers to share great things about your business.
7. Vlogs showing a day in your life – Show the audience what you do in your day to day life.
8. Activities with fans – Use fan interaction in real-time to enhance audience engagement.
9. New trends or challenges – You can also view and participate in challenges.
10. Style guides – Get excited about receiving a new item and share the initial reaction.
11. Sales of new items – Build excitement for the release date.
12. Videos showing the employees – Share the team and business values with people.
13. Content writing for authorities – Write on relevant and important industry topics.
14. Videos showing summaries or lists – Great way of presenting essential facts to your audience.
15. Animated explainer videos – Making use of animation techniques to convey or clarify complicated ideas.
16. Event recaps – Emphasize
16. Event recaps – Summarize the major highlights and lessons learned from events in the industry.
17. Influencer collaborations – Work with appropriate influencers to widen your reach.
18. Holiday-themed videos – Develop videos that can entertain clients during the holidays.
19. User-generated content – Share and showcase content developed by your customers or fanbase.
20. Webinars or online workshops – Conduct live educational and engaging and participative sessions.
Here are 10 other video shots that would look great on Facebook and YouTube as well:
21. Comedy sketches or skits – Lighten up and engage your viewers with some good and amusing short clips.
22. Sports highlights or analysis – Keep the audience informed through latest sports coverage.
23. Daily news or current events – Give a quick recap of what was covered in the most important news of the day.
24. Bible reflections or devotionals – Give out encouraging words and lessons based on the scriptures.
25. Travel vlogs – Share to your viewers the places you went to and things you did during your trips.
26. Cooking demonstrations – Display to your audiences how easy it is to make different recipes.
27. DIY projects or crafts – Step by step explain how to do creative DIY projects.
28. Fitness or workout routines – Help your audience in staying in shape.
29. Motivational or inspirational talks – Encourage and inspire your audience with great words of wisdom.
30. Educational mini-lectures – Go even further into specific topics to help and inform your audiences.
The point is to not limit the content from one area and try to satisfy the different tastes of the target audience. When done correctly, your viewers will appreciate the diversity of informative, entertaining and inspiring videos and will always be willing to watch more.
Remember to focus on the video length, thumbnail design, and other factors that optimize your videos for both Facebook and YouTube.
At all times bear in mind the need to customize the content for the audiences as well as the characteristics of social media channels (Facebook / YouTube) in order to improve interaction and interactivity further.
Assignment for the Day
After reading the above, what type of content do you intend to choose?. Write it at the comment section
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